Lipton select only fresh, high quality leaves. They use Lipton expertise to release the fullest flavor. The result is a cup of tea with a rich taste The number one Tea brand in the world, Lipton Ceylonta label is re-launching with a new blend designed to appeal to tea drinkers across the globe. The new blend features a ground braking innovation in tea production. In a patented process unique to Lipton, fresh, high quality tea leaves are pressed during the production. This releases a natural tea “essence” full of fresh tea flavor. The essence is then added Ceylonta Label blend. The blend delivers a satisfying flavor and a light, fresh taste with reduced bitterness and astringency.